So, your app is live in the App Store and/or Google Play, it looks great and you’re proud of everything that has gone into getting it here.
But, people aren’t downloading it.
WHY?!
It’s fun, unique and basically the BEST app on the planet!! (Not that you’re biased at all, though.)
Take a look at the apps that you’re competing against. Notice what they all have in common? There’s a pretty obvious theme to the style of writing. Speaking of competition, though, you’re up against more than 3.5 million apps, respectively, so it’s easy to get lost in the noise.
To make sure your app stands out from the crowd, there are a few things you should consider while enhancing for SEO (Search Engine Optimization)

Do The Research

It’s easy to think of a list of words that are related to your game but you want to make sure they’re actually working for you by researching the competition.
Have a gardening app?
Sure, the first words that may come to mind may be: Flowers, plant, trees… But before you choose your final keywords, you should look into which ones rank high in search and low in competition.

enhance app SEO

Above is a good example of research done after looking up the word ‘gardening‘. ‘Florist‘ is a suggested alternate word that has a high search rank and low competition.

Avoid Vanity Keywords

It may seem simple to use the word ‘garden’ for your gardening app but that’s a pretty vague word so chances are the competition will be extremely high. 
A good tool to use is the Keyword Planner in Google AdWords. Just toss your word in there and it will show you where it ranks AND what other similar words you could be using/ how they rank.

 

Understand Your Customer

Your SEO keyword strategy begins with putting yourself in your customer’s shoes.
With millions of already existing apps, chances are yours isn’t completely unique. There are probably already at least a few that are very similar to yours.
What you should be doing is:
1) Getting to know your competition inside out while taking notes on what makes yours different (and better!).
2) Looking at what the chart topping apps are doing in their descriptions.

 

Your Keyword Should Be In Your App’s Title

This one is a little controversial. Some people believe that having keywords in a title make no impact but after extensive research, this study proves otherwise.
Either way, whatever you choose to believe, you won’t do any harm adding your chosen keyword to the title.


Use Commas, Not Spaces!

This is an old trick but one should not be overlooked. Maximize the allotted characters allowed and squish your words together by removing spaces and instead separating them with commas.
It,should,look,something,like,this.

 

Remove All Stop Words

Words like ‘and‘, ‘or‘, ‘the‘, and ‘if‘ are considered stop words and should be removed from your list of keywords. They don’t contribute anything to your SEO grading and just fill up space.
Remove them.

 

Consider A Long-Tail Keyphrase

Your potential audience may we researching (Googling) apps using multiple words. For example, they may Google “Best Gardening App For iPad”. This is your opportunity to hone in on the people who are looking for exactly what you’re offering.
They’re your #1 customer and an easier buy-in than say someone who may have searched “florist” and accidentally stumbled across your app.

 

Finally, Track Your Progress

You’ll never know if your hard work is paying off if you don’t track it! Experiment with different variations and see which keywords are the most successful with free website plugins like Yoast and Moz.
Don’t get SEO confused with ASO (App Store Optimization). Although there are similarities, the process you must go through for ASO is a whole other beast. Luckily this post will help you out!
If you took anything away from this post or have any additional tips you’d like to add, please feel free to comment below!