Make sure you check out latest article on a neuroscience study into player habits featuring Magmic’s Director of Marketing, Jonathan Simon. Magmic and mobile ad firm MediaBrix teamed up with leading neuroscientists for a psychological look at how mobile gamers engage with ads.

The study, which involved eye-tracking and brain-monitoring hardware, showed that players of Magmic’s Scattergories found opt-in ads four times more motivating than interstitial video ads.To learn more about the study and what both mobile developers and advertisers can learn from it, read the full article at: